Unbreakable Success Podcast, Episode 53
Nicole Jansen – What do you really want to be known for?
Click to Subscribe on >> iTunes, Stitcher Radio or Tunein.
What do you really want to be known for?
It's a simple but powerful question.
As a listener of Unbreakable Success, you probably have sincere interest in growth, impact and contribution in your personal and professional life. But at the end of the day, what do you want people to remember about you, specifically? What will be your “brand”?
This is just one of the many powerful topics that my amazing friend Nicole Jansen and I discuss here in episode 53 of the Unbreakable Success podcast, and it includes a great Gary Vaynerchuk “ESPN principle” that is extremely useful as you learn how to be the brand of your industry.
Over the past 30 years, Nicole has coached and trained thousands of leaders, helping them achieve extraordinary results in business and in life.
She's a Certified Human Behavior Specialist, Business Breakthrough Coach, and Strategic Intervention Coach, who's developed her own brand of mentorship, focusing on strengths and purpose, and integrating business and life mastery principles for lasting success.
Founder of Discover The Edge, Nicole's clients are mission-driven and range from start-up entrepreneurs to large franchise organizations, covering a wide range of industries including everything from finance, real estate, and digital media to health and wellness and space exploration.
Her passion for transformation and growth extends to the next generation of leaders, where she teaches and empowers people to embrace their strengths and passion through conferences, workshops and 1:1 coaching and mentoring.
What's even better than all of her accolades is the fact that it's virtually impossible not to have an amazing conversation with Nicole. Honestly, as great as this interview is, it kinda felt like cheating, because Nicole is just naturally an awesome friend to talk to about things that really matter in life and business.
Please make sure you're subscribed, and of course share this podcast episode with someone committed to creating something amazing.
TRANSCRIPT:
Aaron: 00:00:00 All right everybody, welcome back to another episode of unbreakable success. I'm really excited to have our guest today, Nicole Jameson. She's a keynote speaker, business coach, podcast host behavioral specialist, and I'm excited because I know there's going to be a lot of tangible stuff that we're going to get to today to help everybody out, listening in their business and slash or life. My goal is always both because, you know, our lives are alive whether I wear at work or not. So, uh, you know, I think we're, we're of the same mind when we realize that, you know, there's always the overlap, so if you're growing, you're growing. If you're not, you're not. So I'm excited to have you here for anybody, for everybody that doesn't know you, they really should be knowing you said, tell us a little bit about, uh, I definitely want to hit on your podcast real quick. Tell us, tell everybody about your podcast leaders of transformation.
Nicole Jansen: 00:00:47 Awesome. Well thank you Aaron. I'm, I'm glad to be here. It's a pleasure. We had a conversation recently and little shout out to Christopher worth for introducing us. Yes, he's an awesome guy and uh, yeah, so I really enjoyed our conversation and I'm excited to be here today. Uh, yeah, in terms of my, in terms of my podcast, the whole lot. I'm a host and I can't talk to her now,
Aaron: 00:01:08 but a lot time I got my name wrong a few weeks ago
Nicole Jansen: 00:01:14 yesterday I was doing an event and I was like talking to people out in the 40 and I went, surely this will stop before. But anyway, I do. Yeah, I do have a podcast called the leaders of transformation. And what we do is we interview amazing difference makers. You're going to be on a difference makers, world changers, people that are not just those big world changes, every knows their name, but it's also the people that are just doing what they do every single day and making an impact in their local community. And, and, uh, I liked that balance, you know, because it's, it's, um, it's those people. Oftentimes we're all talk to them and they don't even, they don't even see themselves as a leader, a transformation. And they're like, oh, I don't, I don't even, I didn't even think about it that way. You know, the lady who's got a preschool in, you know, in, in Atlantic Canada who, um, you know, teaches abundance, you know, the thinking to preschoolers. I mean, she is setting up the next generation. It's pretty awesome. So yeah. And then on the other side of course is, you know, the Bob Burgs of the world and Dory Clark's and really cool people that uh, yeah, so it's been, it's been a lot of fun, but doing it almost, almost three years now. And I've got 180 ish episodes up there depending when this comes out. And uh, yeah, it's been fun.
Aaron: 00:02:30 Awesome. Yeah, you've definitely been crushing it with the episodes and it was really cool to go down the list of all the guests you had and, and there's some overlap with us. So that was neat. And like, she's, she's good people. But yeah, I love that balance between, you know, you always want to have to, you know, the names that people know and that people will, that will draw people. So there'll be comfortable listening because I knew that person, which is great and then to get to the other people like you said, which is always, always love it when people don't think of themselves. Not that I love it, it's probably not the right thing to say, but I always respect it when you meet people that are just absolutely stunning and they're just like oblivious to it. It is so refreshing and you know, in the social media age when there's a lot of pretentiousness out there and people trying to look and make themselves appear larger than life, which is, which is fine.
Aaron: 00:03:24 We all got to make a living and do our thing, but it is so refreshing to see people changing like really impacting lives and businesses and communities and just be going about their day because it's what they love doing. It's such a cool thing. So how did you get started in, in, in this world of coaching and training and in helping people develop themselves in business and in life. Because you do. You don't just do business coaching, but you're also. You're a human behavior specialist and you have all these things that you learned, but how did it sort of unfold for you? Because I think we're similar. We didn't me doing this now. I had nothing to do with what I was doing as a young adult and it's, it's almost laughable looking over my shoulder, so I always loved it.
Nicole Jansen: 00:04:07 I didn't have it on your wall. You didn't have it on your wall and say one day I'm going to.
Aaron: 00:04:12 I was, when I was, Gosh, when I was 13, 14, I had L
amborghinis on my wall and stuff. I was that kid like, wow, one day I won't have this, but I'll keep watching Miami vice because it's pretty cool.
Nicole Jansen: 00:04:21 Oh my gosh. That's so funny. That's exactly what I was. I was thinking as you were saying that, I was thinking on my wall was the Ferrari Testarossa the from Miami Vice? Yes. Yeah. And Yeah. And, uh, you know, Don Johnson loved watching a show that was on my wall, but, um,
Aaron: 00:04:41 there are so many 20 year olds right now listening to this, going wasn't that the movie a couple of years ago with Jamie Foxx? What are they talking about?
Nicole Jansen: 00:04:54 Well, you know, it's, it's, uh, before I, before I answer that, you know, when you talk about the people on the show, and I know that's where you come in as well, your picture behind which I commented on an aside. I love it. Um, you know, we talk about love and one of the things I've had people on my show or that wanted to be on my show, I should say, that have said to me, hey, I've got 100,000 followers and everything got done, all these things and I've been in a contributor in this magazine or that magazine have done blah, blah, blah. And, and I really do honor the success that people have, you know, that people have accomplished in their life and in their business. But, uh, what I, what I always say is, that is so fantastic. What I really want to know first though is how are you making a difference? Because that's, that's what this show is about. It's not just about getting people on that have a lot of followers and so forth. And then, um, at the same time. And I lost you there. Aaron, where'd you go? Oh, we lost my video. Video is your face. Hold on. I gotta get this back. We can't lose me.
Aaron: 00:06:00 Um, why did that happen? Okay. You turn your video off. Yeah, there you are. Okay. They ran
Nicole Jansen: 00:06:09 ladies and gentlemen, and everything's fine. But the phones down, you're blowing up our phone lines here. So, um, but yeah, so that's, that's always really, really important. But to, to answer your question in terms of how I got into this. Yeah, I would never have imagined, in fact, well, podcasting didn't exist when you and I were that age putting things on our wall as a kid. But, um, I actually got into on entrepreneur coaching, business coaching. I'm working with people being a human behavior specialist, which, that, that. And it was on my linkedin. And it's funny because when I, when I, um, when I first put that on my card back in like 2005 ish, somewhere in there when I launched discover the edge and uh, you know, you talked to people at networking events, then you meet them and then you know, you hand them your car last year.
Nicole Jansen: 00:06:59 Well you can, I have your card. And they looked like, oh, she's a human behavior specialist. Have you been analyzing this whole time? And it's like, no, no card in 2005. And you got some student here. Yeah, they were like, what the heck? And I was like, nevermind. Well, because that was the designation that they canceled. They called it when I got the training. So I was like, oh, I'll put this on my card. Yeah. And then I took it off quickly because it freaked people out. But, uh, anyway, yeah, I've been an entrepreneur for most of my life and I actually just celebrated 30 years, uh, since I registered my first official business. And um, I started when I was two and you know, I just, I just kind of backed into it, you know, my parents were entrepreneurs, my dad owned a garage businesses franchises and uh, back in Canada where I'm from and my mom worked in the business, my brother later on worked in the business, so we were all, you know, in that space, a very young age and my parents started a network marketing business when I was seven.
Nicole Jansen: 00:07:59 And then I worked with them, help them and it just. And I never really thought of myself as a coach or a training or anything like that because we were just doing what we were doing because later on, as I got more involved in that business and help to grow that business, we developed a very successful organization, have business all over the world. And these people that were in the organization, they need to start like somebody, you know, you know, network marketing says, signed somebody up and they have big dreams and goals and they want to launch their business. And we treated it like a business. And so we taught people business principles. What it would take, you have a product, you have customers, how does that work and build and build a team. And so we were teaching this day in, day out and I never thought of it as Hey, I'm coaching people or mentoring people, but of course mindset, all of these issues show up in that space because you know, here they're doing something completely new and they, you know, they don't know how to do it or they're talking to their friends, especially back in the day, you know, I joke about saying you can sell amway, you can sell anything, but you know, back in that day for we're like, what are you doing right now?
Nicole Jansen: 00:09:01 Network marketing. A lot of people do it, but back then, back in the old days when you know, you used to climb up hill both ways. I'm back in those days. People, you know, they, they, they were, you know, they get all these crazy looks even still today, I'm sure that happens in network marketing. I don't build anymore. But you know, so you'd have to deal with all of those. The rejection, the objections to feed the doubt and so forth. So I always melded those two together. So later on after I left that industry and the launch, discover the edge and thought, what am I, what am I going to do? Like, what kind of skill sets do I have? What passion, what am I passionate about? What can I, you know, what can I bring together to bring value? That's where, that's where I realized that, wow, you know what I was, I was teaching people.
Nicole Jansen: 00:09:48 Actually that's where the human behavior specialist came in when I started to learn about personality dynamics. Well, I actually, I was trained in it. I've always used it throughout the whole my whole career. And I just realized one day I was talking to someone and I thought, you know what? I'm doing this all the time. I am using this as one of those things. That is an automatic, that is a tool that, you know, understanding relationships, understanding people, dynamics is relevant to every industry and every part of our life. So it started there and then, yeah. And then people started asking me questions and saying, Hey, can you coach me and train? And I'm like, oh no. And then I realized, Oh yeah, I guess I have been doing this for a long time, so it fell. The pieces fell into place. And uh, and here we are today.
Nicole Jansen: 00:10:31 So the podcasting came out about three years ago, launched the podcast. It was what I call a divine download. It was God said you're going to do a podcast is going to call this 4:30 in the morning, woke me up out of a dead sleep. And um, and it's like, you're gonna do this and do it. I'm like, okay, that wasn't on the radar, but you know, I am so grateful that I have. Because you and I wouldn't be having this conversation if I hadn't done the podcast. Yeah, I wouldn't know Chris Worth. I wouldn't know all these amazing people. I look back and I see all the people that I know now and that I hang out with on a regular basis. I wouldn't know most of them, even though I had a huge network back then, but it's just so much more enhanced, you know, and they're all transformers. There are people that are making an impact in the world. I love that. So
Aaron: 00:11:15 it's so cool. I love it. Listen, your, um, you just hit on talking about that you had been doing all these things and it's funny in this entrepreneurial world, and I did a lot of our listeners are, or if they're not entrepreneurs, they kind of have that spirit or they're thinking about the side Gig, that kind of thing. But one of their biggest fears when people transition from, you know, the, the typical nine to five world to entrepreneurship and working for themselves. And it happened to me, is this kind of freak out where you like, okay, I don't know anything about this business and I don't know this and I don't know that. But once you begin to realize, and what I hope everybody, the reason I bring it up is I want everybody listening to, to catch that is that whatever you've been doing it is.
Aaron: 00:11:57 I can almost guarantee that there are skills that you've built, whether you're 20 or you're 50 or 70, starting something new, you have transferrable skills to the new thing you want to do and I'm sure and we tend to discount ourselves. Right? Like I'm sure he did. I had a similar experience you described when you went to the training and you learned, I'm sure you learned things that were new, but you in many ways you've just realized in a structured way that that's what you'd been doing. I had a similar experience when I was in a Grad school and I took a, I took like a minor in professional coaching and I'm going through the class and I learned a ton from the classes, but I'm like, yeah, that's. Yeah, that's what I do. And that's what I did. And it was almost refreshing. That was almost like confirmation that you weren't nuts.
Nicole Jansen: 00:12:48 Yeah. And it's actually creates a structure, like you were saying. It actually. What I realized, and even later on it was funny because I, um, started to end doing the business coaching. I started to teach people how to sell because as an entrepreneur, as a business owner, you get to know how to sell and your team doesn't know how to sell, so I was doing it from that perspective and it was funny because I worked with Blair singer for a number of years and Blair's and amazing human being. He's amazing individual, knows a lot about sales and teaching it and he was teaching objection handling. Like here's the process, right? Acknowledge, ask a question, and I'm going, yeah, that's what I do. Yeah, exactly. And I'm going through it. He's explaining his process and I was like, Yep, that. That's, that's it. That's, that's what I've been doing for 20 years and it created that structure, but what it did, it was valuable because it actually gave me a structure to now turn around and teach it to someone else and I think that's part of the challenge is you have people that are successful in a career they.
Nicole Jansen: 00:13:43 And even, especially if they're, if they're playing to their strengths, which I'm a real big believer in having people play to their strengths. That's one company is called discover the edge, right? The edge is when you're playing to your strengths is the sweet spot where you're playing your strengths, your passion, your experience, and you bring that together to build a business where you can actually make money and sustain your life. You know, doing what you love and what you're great at. Well in that, you know when you're doing it, you, you are so, you know, oftentimes people are, are so unconsciously competent of what they're doing is they take it for granted and they're like, well, doesn't everybody do this? No, they don't, don't, I, I'm super organized and one of my gifts is and know maximizing. That's why I maximize potential and people and systems and efficiencies and businesses and so forth and I'm like, everybody's already does this.
Nicole Jansen: 00:14:33 And then you go into somebody's house and you realize not everybody is organized. You know our business.
You're like, that was actually one of the first. The first clients I had. I walked in and I was doing a training for their team on, you know, people dynamics and so forth, and they had their business and this big huge house at 7,500 square foot home or whatever. And so they had office in there and, and, uh, I walked, I walked in and I just want to walk right back out again. I was like, what the heck? I just hit a tornado zone and after we did the training I was like, yeah, okay, we'll deal with, you know, we'll deal with that work with your team. But um, what do, would you like to talk about? What's going on over? Because I think some of the chaos, the frustration that's going on here is related to here. So that's actually where I started piloting the business coaching because I was like, good Lord, I guess I get one every. Does this?
Aaron: 00:15:29 Yeah. Oh Gosh. Yeah, that's funny. It definitely transfers the disorganization in one place leads to another. So what was, um, I got to ask because you, because you've done so much, what are some of the common hurdles that you've seen because you, because you've got these decades that you've had of watching people grow their business or attempt to grow their business. And I'd love to get your, your take on, on a couple things. I want to get to, I want to get to a topic, but I'm going to ask you to answer this question first. What do you think are some of the biggest hurdles that maybe you experienced as you were growing, what you were doing that you keep seeing happen externally with other people as you've grown through the years? Um, what are a couple of big things that maybe you dealt with and how you, how did you deal with it that you can help transfer to, to the people that are listening? So maybe they can make sense and benefit off of your struggle, so to speak?
Nicole Jansen: 00:16:27 Well, you know, it's interesting because we all want a certain outcome or result in our life and that comes from doing certain things, right? We've got to take action to create a result, but what impacts our actions and our behaviors is our mindset and our mindset is made up. This is the way I look at it is when you think of what influences your mindset? Well, yes it is. It is your natural strengths, your natural makeup, your personality, all those elements, and it's also your beliefs, your beliefs about yourself, your beliefs about others and your beliefs about the world around you. So when one of the, one of the biggest things and the obstacles, it always seems to get. It's not so much the how to.
Aaron: 00:17:11 Yeah,
Nicole Jansen: 00:17:12 it's, I mean that stuff, you know, you can figure that out, right? What, what holds us back? It would help. Help me back. What continues. It's like we have a comfort zone. We have a, we have a safe place, a life concept, right? And we say this is the way the world is, and oftentimes, you know, it's, it's quite limiting, right? It keeps us in this box. And so when you want to go out and do something new, you know, then that's where the fear, the doubt, the I'm not good enough. And all those conversations come up and it's related to those belief systems. What do I believe about myself? What do I believe about others? And what do I believe about the world around me? So an example of that is I don't know that I, I hear this all the time, right? I can't sell.
Nicole Jansen: 00:17:56 I'm not a salesperson, I'm not a businessperson. I don't know how to do this right? And it's interesting because my belief is that everybody is an entrepreneur. Now, some are going to own businesses, some are going to work in side a business, right? But everybody is an entrepreneur because I believe that we're all created in God's image. God is a creator that makes us a creator. What is an entrepreneur creator, right? So everybody has that entrepreneurial spirit. It's actually been trained out of us in school. No disrespect to the teachers listening, but it's actually been trained out of us because it's like, no, think this way, do it this way. Right? And so we start to conform, you know, through that school system. And so, you know, because it's designed to teach people how to be employees. Bottom line, right? So there's that. Then there's, what do I believe about others if I believe that people are cheap, if I believe that people are greedy, if I be like, what do I believe?
Nicole Jansen: 00:18:48 Right? If I believe that salespeople are a certain way, what's the easiest way not to be that well is to not sell, right? Because I don't want to be that sleazy slimy person when in fact, what is sales sales is about enrolling. It's actually, it's actually finding a problem and filling it right? Providing a valuable solution. I look at it and in I always teach people and I don't know why I'm getting the sales thing. So maybe somebody needs to hear this. You know, it's listening is, you know, with salesforce it's like sales is the number one skill in business and in life, right? The ability to sell. And the number one, so you've got to make is the one you make to yourself. You've got to sell you on you right? And then from that place, then it's how, how can I create, just like I said earlier, with how I started my business, how can I create value in the marketplace?
Nicole Jansen: 00:19:32 So much so that the marketplace wants to pay me back, right? So what is sales? Sales is setting that up. And then of course, what do you believe about the world around you? This is, this is, um, one that especially certain times with the economy that goes down, you hear it a lot more than others, but it's always prevalent is, you know what the job market's tough, can't, you know, can't find good people, right? There's all of these different, you know, uh, dynamics, um, pull the politics, right? Like they play into that, the uncertainty, the fear, the anxiety of what's going on in the world, the media, what it's telling us, right? Impacts the way people think about their business, the way they think about their life. And so there's that. That's where all the obstacles really come from. And for myself, I look at it and I say, you know, I've got this comfort zone, this comfort zone.
Nicole Jansen: 00:20:24 And even today, right? I mean we all have a comfort zone. This is brought us to where we are today and if we want to go somewhere else, we want to create a new outcome. We have to be willing to expand our comfort zone. I love what one of my coaches and he says, don't try to go from here and jump over here way over here in terms of comfort zones because it's like you're so much of a jump, but what if you were just to every week just a little bit and create a new comfort zone, a new comfort zone, new comfort zone, and soon you would actually fulfill your vision. So for people out there that maybe, um, and I've worked with a lot of executives that are in transition or executives that are thinking about launching a business, you know, and you know, especially those.
Nicole Jansen: 00:21:06 And they're saying, well, I don't know, like when do I make the jump? How do I do it? Yeah. And you know, it starts off like plan, prepare. You don't have to, you don't have to jump in, some people do, but you don't have to stress yourself out and jump in full, you know, quit your job tomorrow, but what can you do today that just moves you forward until the point where it rebalances and you get to the point where all of a sudden now you've got this much value you're creating, you've been sowing seeds long enough that now it's time to make that change. You know, and, but it shifts. It's a mindset. It's actually treating. The first thing I would suggest is before people even leave their job, start treating their job like they're the business owner, like they own it because you start to develop those habits.
Nicole Jansen: 00:21:53 You know, one of the things I worked on a project with some lawyers years ago, it was supposed to be a short term little thing and turn it to me many years long though it was a few days a week and I was working with them and so I was technically an employee and, and for them, and I love working with them, very entrepreneurial and so forth. Had a great experience, in fact during that time they actually went to a large firms, so I had the opportunity was great for my later on during the training and coaching because I can understand the bureaucratic mindset because I had actually experienced it, but I had a unique experience where they're just like, just do what you need to do and you know, whatever, just do it and, and so big. But I had the skill sets from, you know, my business and that's why they hired.
Nicole Jansen: 00:22:31 That's why they wanted me to work on this project, but why was I so successful there is because I treated it like my own. I treated those clients like they were my clients. If they were my clients, how would I have treated them? Now I know they're not my clients. There's somebody else's clients. So I have. There's obviously a line and respect there, but I'm treating it like my own. And you know what? A lot of times people in their, in their job, they're just like, Nah, that's not my job. I want to get paid more money, but it's not my job. I'm going to leave and too bad for you. Right? They let their team good luck. You know, I'm going home. You're working late, too bad. And you, if you do that and you take that mindset into the entrepreneurial space, you, you will not succeed. That's not the way it works in here. Yeah, absolutely. That makes sense.
Aaron: 00:23:15 Absolutely. Does make sense. It's actually a perfect segue into something I want to ask you about because I know obviously you're a keynote speaker as well and I noticed that one of your topics talked about, um, you ink like y o U Inc. And I'm learning to think like an entrepreneur in it. And It got me thinking about something I was listening to. Um, Gary Vaynerchuk, who's not somebody I've followed much in many years because he is so, his, I should say his personality is so opposite of me. He's so out there and so just full of real energy and you know, he's cursing all the time, but. So I always watched him like at a distance, like you know, one of those shows that will be on tv that, you know, it's not your thing to watch but it is interesting for a second and then you kind of blow by.
Aaron: 00:24:06 But anyway, I've been listening to them more. But anyway, he said something a couple of weeks ago, I shifts, you probably said it a while ago, but I heard him say something the other day that it's just been kind of grinding in the back of my head and he was giving somebody advice and he said you need to start thinking of yourself as a media company and you're just getting so many, some advice about in the way and how they should, what they need to do to expand. And it was somebody that was already successful and you said you really need to start thinking yourself as a media company like b, the espn of your industry. And it was just mid-sentence and it wasn't even, it wasn't a headline of the video or anything. It was just something he said. mid, mid sentence. I was like, I don't know why it struck me as like that is like I understood what he, what he was saying and it's not even the first time I've heard a sentiment like that, but just the way he put it made me really think maybe really what it did was made me reflect on me and like, okay, in my own business and what I'm doing and what I'm building and had been working on for years now where am I failing in that?
Aaron: 00:25:12 And of course I came up with a laundry list of ways I can improve on it. His sentiment, when I saw it, it was really awesome. When I was on your site before our interview today and I saw that as in your keynote speaking about you Ink and how to think like an entrepreneur. It reminded me of that, that sentiment like treating you like your own company, which obviously an entrepreneur has her own company, but there's a difference when you think of yourself as a business. We're a small business or a company or an entrepreneur. Even though this is my nice safe little business, they don't want to have here, but you and I, you know, you definitely know as well as I do that however big your willing to think, you know, you're not always going to get quite there, but man, if you allow yourself to expand and just that and use that mindset of you and can I saw in, in, in your, in your media kit you had imc is all capital letters and I was like, yes, I love that topic. Where did that come from for yoU? Because you created this as one of your. You're talking topics. I'm curious to know where that came from and how you interpret or how you, how you teach that and in your keynote.
Nicole Jansen: 00:26:22 Yeah, Great question. Actually, there's a, a guy who wrote a book many years ago, so I want to give credit to him. I heard him speak and his book is copper cages and his book is called you ink and you know, be the ceo of your own life. And, and it really spoke to, you know, to my philosophy like we were just talkinG about is everybody is an entrepreneur so it actually goes beyond eVen just that you own a business and now you are you ink or that you are your own media company. That does speak to me and even as a confirmation, a, you know, from what Gary V said, because that's actually where I'm going is looking to be that media brand, the ESPN of my industry, you know, and, and to really expand that out well, um, it, it goes back to even like when you're working in a job, the reality is even if somebody actually, if somebody Is an employee in works for someone else, and this is how I also help people to transition from their mindset to go, these things are so different.
Nicole Jansen: 00:27:20 I worked for a company. It's so different than being in business for yourself. Yeah, there are a lot of distinctions. But fundamentally you already own your own business over here. You just have one client and that client determines like you eat. It's an all or nothing. Right? So the difference. So it just, it bridges the gap for people in their viewpoint and say, oh, maybe it's not, so maybe it's not so big of a jump for me right now going rather than having one client as you have all your eggs in one basket, they pay your whole salary or in know in that case, in a business, you wouldn't want to have one client. You would want to have multiple clients so that your revenue is coming from different sources. and I say actually people say, you know, being being a business owner is actually very risky.
Nicole Jansen: 00:28:08 Well, I think this is risky over here because you have one client. If they fire you one day, you're going to lose 100 percent of your income, right? Yeah. You may go on ai or whatever, but you're going to lose that income, that client one shot versus over here, If you had 10 clients, 2010 slash 24 slash 50 clients, you have a lot more. So maybe you lose five percent of your revenue and you can make it back up again or whatever. You have this constant turn. So it's. So it's actually more than just even when you own a business, everybody owns a business and it's called us. Everybody is their own company because you are representing yourself. Even somebody that goes for a job interview, and I've worked with people, like I said, executives and transition who are looking to. Some of them found themselves 55 years old and they're like, what am I going to do now?
Nicole Jansen: 00:28:56 I want to get another job, but if that doesn't work out and it may not, what else can I be doing? And so sometimes they're, they're straddling that to see which opportunity is going to open up. And so as I've worked with them on when they go into the interview is to consider that number one, their resume is a marketing piece. It's a sales piece. That's what you're doing. All you're doing is you're selling you, you're not selling a widget, you're not selling cell phones or whatever you're selling you. So it's the same thing. So you've. It's like, look, you've been selling yourself or not for a long time. OH, we're going to do is we're gonna translate that over to now, how do you do it, how do you get more clients? And then of course we built the infrastructure behind it, if that makes sense.
Aaron: 00:29:43 Absolutely. Yeah. I love it. It's so true. And uh, if we are, everybody has their own brand. I mean you can be an employee anywhere, whether it's Walmart or Goldman Sachs. It doesn't matter to me where I've been working in my organization for, for decades. And everybody, when you look at them, you know their personality, you know, I mean if you think of in terms of brands or brand, they have their personality, they have their reputation for their work ethic, their timing, their demeanor, the way they deal with the public. Like, and all those things will transfer because they go somewhere else because that brand will follow you. Like you said, your, your resume to reputation, everything, all that stuff follows you. So yeah, I think that is brilliant thing, not just for entrepreneurs to think of you as you know, this is maybe put a, you know, Mickey Mouse and make your own logo. Even if you're an employee, because it is, it is the brand of view that's, that's extremely true.
Nicole Jansen: 00:30:35 Well, and with that actually is um, speaking of people because you may have some people that are thinking about going from the job to the entrepreneurial space. Another thing that they can be doing while they are still working at their job, if they haven't already, is build up your Linkedin profile, right? Like, I'm amazed it's less and less now, but I'm amazed how few people actually, like I've had executives are like, oh, I never needed that. Now I'm out of a job for now, I want to say business and now I got to go figure out who have I met over the years and are they on linkedin and learn all that. Learn that now because you're right, everybody that your brand as a company is not your logo. although that's a visual representation of it. What your brand is, the brand experience. Starbucks. The reason why people go to because they know what they are going to expect at Starbucks.
Nicole Jansen: 00:31:26 They go for the experience. Yeah. You know, and so what is the experience? And even asking yourself, it's like, yeah, what's the experience that people are having with me? And that goes back to treating it even in your job, treating it. If, if, if I was in business and I saw myself as you ink and owning my own company, what is it that I'm putting out there to the people that I'm working with? Because they may be your future clients one day if you started, if you launch a business and you venture out, do you want to go back to your. I mean that would be a great thing to do, right? What if you left and let'S say became a trainer and now you go back Into your old company and offer to work with them. But if you didn't create good relationships while you were there and you treated like not my job to do, you know, screw you, we're you going to do come back and teach people, team, team building. how to, you know, build relationship like your people are going to look at it. We know you because we've experienced your brand and that's not. There's a disconnect there. So you have the opportunity, everybody has the opportunity to build their brand right now. You doing it right and that's why for you that transition, people go, oh yeah, of course. Yeah, that makes sense. Because I know erin, that's who he is. Yeah. And it's just an extension. Your business brand is an extension of you.
Aaron: 00:32:40 Yeah, and it's so true. And it's funny because there's so many ways it is. If we really break it down, it can be so simple, right? Because it's a values thing. It's, it's, it's a character issue. Like if, if you're an employee somewhere and you, everybody who I always say everybody went to a job interview is bragging about how great they're going to be and how hard they're going to work. And then later, you know, some people kind of go off the deep end and say, okay, now that I pulled off that scam, that interview, I'm just going to sit back and do the minimum. But really if it's, if it's a value thing, if, if, if we are honest with ourselves and say, okay, what's really important to me? Is it, is it being honest? Is it, you know, holding myself to higher standards than, than most people do, and in and really putting out the best performance that I can put out whether I'm actually enjoying what I'm doing or not. That's, it's a matter of character and values in that and that is what's remembered, right? It's different.
Nicole Jansen: 00:33:35 Yeah. And that's actually integra and its integrity, right? This goes back to being an integrity with others, but also being an integrity with you yourself. Right? So if I go into an interview and let's say I sell myself and I'm telling them all good, I am. And then later on as I now I get the job, now I'm going to do as little as possible to not get fired. And if I do that then yeah, I'm actually chipping them. Right? But I'm also jipping myself and my confidence goes down because I know that I'm full of it. I know that I'm not playing to my highest potential. And so when people have like say, how's the best way to build your confidence is operate from excellence, is to do everything you do with the best you know, the best you possibly can, and that's going to look different every day.
Nicole Jansen: 00:34:26 Some days it's going to be, you know, it's the best you, you know, in that moment. So there's, you know, sometimes people say, you know, you want to do better everyday and I believe in that. You know, where you're constantly stretching yourself to be better, but some days you know, somebody is just, are you just more on it than others, you know, and give yourself some slack. But you know, from that standpoint, you're give yourself some credit for just always doing the best you can possibly do in that, in that moment, and setting yourself up to be able to do that. Which is, of course you know your daily habits and all those things that can set you up for excellence. But yeah, set yourself up for excellence. Because as you do that, then your, your going to feel more confident. People are going to feel more confident.
Nicole Jansen: 00:35:08 You're going to be an integrity and it'll be much easier to make that transition and it may be, you know, that maybe all of a sudden you get a promotion or you know, people see that, wow, you know what, that person, I can trust that person. Like, what do you want to be known for? You know, it's interesting this conversation, but we're kind of going down this path of the people that are transitioning, but this goes the same thing for again, because you ain't. Everybody owns their own company. Even as you own a business, ask yourself, what do I want to be known for you when people meet
Aaron: 00:35:38 me, when they walk away, what, how do they, how did I make them feel that? What you're saying here? because this just brings up a perfect point that I see a lot with, with newer entrepreneurs. Not that I know, not that I'm some guy to be saying people are newer, but I see a lot of people struggling when they start out. For examples. I was, I was in, uh, one of the groups I'm in online is a faceBook group for pretty big name out there and one of the, one of the newer people in the group was asking about building their, their Instagram page and they wanted to know, you know, how can I get more followers? I've done a, b, c, and d, and she starts talking about these strategies that she'd been learning to build a following by, hopped over onto her on her profile on Instagram.
Aaron: 00:36:26 And she had a couple of posts up, but she had a link to her blog and I looked on her block. She had so much, so many beautiful, beautifully written articles and she had a three day course. She had all this amazing stuff and I look back on her profile and there was like three posts. And um, and to your point, it's like if she would've just asked us announcing this at a judgement for her. I say it Because it's like I wanted to scream and tell her how much amazing stuff she had. If she would ask herself that question that you just said, what do I want to be known for, and she's already creating it. If she would just transition some of that stuff too. It doesn't matter what the platform is, whether it's Instagram or Facebook or twitter or anything else. When you start saying, okay, what do I.
Aaron: 00:37:13 What do I want to be known for? And start sharing that the nuggets of wisdom. She had some quotes that she had some of the content, some of the value, as you said earlier from the thing she's already creating and that's. That would be the perfect representation of her brand and I think for so many young, not just young entrepreneurs for so many entrepreneurs, we get so caught up in the technicalities of what we need to do and what's the strategy and tactic to beat the algorithm in the latest platform. Change on facebook and wherever else and all this stuff that. Not that it doesn't matter, but it's not you. It's like your. Your, your brain and your purpose for being in business is sharing what you want to share. So the ultimate growth toes sharing some really amazingly valuable stuff that will make people say, oh my gosh, thank you.
Aaron: 00:38:03 I needed to hear this and I think we tend to overcomplicate it. And I, and I'm, I would raise my hand first because I've definitely an over analyzer and that will be a strategy to death in my head before I finally sit back and have a half a glass of wine and said, oh wait, I just need to do this now. Feel so much time over analyzing. Uh, but I think it's important to bring it up that point and, uh, simplify with, you know, uh, that the statement you said about what, what do you want to be known for? And I probably wouldn't even think of as big deal and you said it, but I think it's, I think it's something that if people take nothing else away from this interview and they better be taken more away than that. But if you remember to ask that question as a business owner, as a soon to be or want to be business owner, even if you're just, if you're an employee still and you asked yourself that, what do I want to be known for it a really answer a lot of questions when it comes to what do I need to do next?
Nicole Jansen: 00:38:58 Yeah. And not, not from a standpoint of um, people pleasing. No. Like I want to be known and that's not what we're talking about to be clear. And it's. Yeah, absolutely. And It's, the reason why I bring up that point is because there may be some people listening out there that have fallen into the trap and I fell into the trap to at some, you know, you kinda like, okay, what do I need to this whole social media thing? What's the persona that I need to put out there? That's not what we're talking about. We're talking about. And actually more now, more than ever, people want real. They want to see the real you. They don't want to see the w, the wounded victim, you, that's not what I'm talking about because some people get to, you know, oh, let me tell you all of my horrible life and how bad it was.
Nicole Jansen: 00:39:44 And you're like, wow, now tell me, tell me what my real thumb is. Okay. Um, and I've had like, I've done posts on this and um, where I've, I've shared like some things that have happened in my life cycle a little did I know that in three years has all these horrible things what happened? But I didn't leave it there. I said, and here's what I learned. Blah, blah, blah, blah. Right? And this was the greatest gift for me because of what, how I was able to grow through that. That's different than saying, okay, let me just be real and put it out there. So I, I do want to say that, but in terms of like, um, people pleasing, some people are so afraid of wondering how do I need to show up? Like, who do I, what do I want you mean known for?
Nicole Jansen: 00:40:26 Because I want to be like gary, gary v or whoever the. I think I need to be that other person. So let's be clear. This is you being the best you if you try to be someone else. It never works. It never works. It's so awkward. It's like, you know, like when you meet somebody in those, there's something off and you don't really know what it is. Some of the most like the coolest people I've ever met, you know, they're, they're all, they're all so real and authentic and sometimes like, you know, they're so unassuming. You just meet them and you're like, there is something about you. You are so you. Yeah. And it's maybe different than me. Like that's one of the things I appreciate about gary v. Gary is gary not trying to impress. He's not trying to impress anybody else. Actually. I met him on the street in culver city and I was going to do a workshop and I walked and there was this guy standing there and it was kind of like out of the alley from the parking garage and a.
Nicole Jansen: 00:41:22 And I'm like, wait a second. And I turned around and I went, you're gary vee, gary. And he's like, yeah, he was on the phone and it's like, oh yeah, yeah, yeah. Hey, I didn't know that, you know, cause he's always being recorded, right? Yes. Some dude was recording this whole thing. So I turned up. I had a friend of mine say, hey, I just saw you on gary v's video. I'm like, what? At least I didn't. Thank god I didn't act like an idiot. But anyway. But no, he's just. And he was really nice guy. Like he's like, oh yeah, hey, nice to meet you. And I'll just kind of thing. So. But yeah, being real, being the best you. And it's so much more comfortable. It's like you're living in your own skin. And so in with that, yeah, what do I want to be known for?
Nicole Jansen: 00:42:03 What is the legacy that I want to leave? You know, what do, what do I want to have them say on my tombstone or you know, and it's not about you, it's just this is, I believe that every single person comes to this world for a reason, has a gift, something to give. And it's like, what is that gift that you want to give to the world and the contribution that you want to make and not to be all woo, but like really we're all here. We're here for a reason. You know, I have to believe that otherwise what are we know, you know, like, hey, random random, you know, no, but I mean we're all here for a reason and just, and just live, live that out. And that's where core values, you know, one of the greatest exercises for someone to go through is to really understand what are my core values?
Nicole Jansen: 00:42:50 You already have them just recognizing when you recognize what they are. For me, even when I was starting to discover the edge and I was asking myself what are, what are the skill sets? And that's a starting point when I'm working with people is if they don't know, is to identify what are your strengths, what is your passion, what are your passions, what is your, um, what, what experience do you have so that you can differentiate what, what makes you, you. And then because sometimes we're so unaware of it, like we were talking earlier, you're so unaware of it. If you're unaware of it, it's hard to. It's hard to market it. It's hard to communicate. I'm intentionally like this lady that you're talking about because she doesn't even know. Yeah. So she doesn't know that, wow, the, the gift is in those blogs and don't have to be complicated.
Nicole Jansen: 00:43:38 Just take some excerpts out there, put it on Instagram. You know, you're ready. You're off to the races. So understanding, knowing, being aware is that's where self awareness comes in. Being aware of yourself, knowing who you are and what you want to bring to the, to the, to the, to the world. And so you're being intentional with that. As soon as I understood, like even though I said earlier my strength as a maximum earner, my maximizer, it's like, oh yeah, I guess I do have that. Right? Futuristic, maximizer, achiever, belief and a, what does it ideation. I'm like, yeah, you know what the. Yeah, that makes sense. That's from the strengths finder. Two point zero assessment, which is a book, and then you can do the assessment if anybody's wondering where that comes from, and so I get top five themes of talent. I'm like, wow, you know what?
Nicole Jansen: 00:44:22 That's really cool. Now I can be intentional about it. Now I can say, yeah, you know what? I do have this future futuristic strength where I see trends and I see what's coming in and I use it with in my own business, but I also use it when I'm working with clients to see what's ahead and how they can maximize those opportunities and trends, what's happening out there. So if I know that I can actually use it even more, it's like if I know I have a tool in my toolbox, I can actually use it more effectively. So yeah,
Aaron: 00:44:51 it's so, it's so cool because the bonus is to the point about being, being real and being authentic and how it's so obvious when people aren't anymore, which is why it's cool. I love that we have people like gary, not to harp on him again, but, but people like that in seeing how consistent they are. Like yes, consistently that dude.
Nicole Jansen: 00:45:14 yeah, and I'm unapologetically, this is who I am,
Aaron: 00:45:18 but that's why. But that's why people like you and I who aren't necessarily, we don't behaved. Our mannerisms aren't the same, but we appreciate it like that. There's been an athlete. We are, we, oh know we don't have the crazy uncle or something like that. And we love them because they're just them and. But it, it simplifies us. If we want to look at it from a business standpoint, it makes it so much easier because one of the toughest things I see people struggle with is there's so much to do and I got to put something on youtube and I got him, you know, are going to make a podcast or I've got to start a podcast or I got to write a blog and I don't want to talk about and, and, and, but if you're just being you and like you said, if you're finding your strengths, your core values, and you know what your jam is, then just do your thing. Just what would you normally talk about it, whether you video it or audio record it or type it, whatever you feel like doing. Ideally, if you want to be the espn of your industry, you'll do all the above and just place it out everywhere. But it makes it so much simpler when, when you find out what your strengths are. I'm definitely going to link up that, uh, your suggested a book. You said strengthsfinder 2.0
Nicole Jansen: 00:46:22 yes. It's from gallup organization. Great book. Cool.
Aaron: 00:46:25 I'll make sure I linked it up, but it is. It's so much simpler when you, when you know what your thing is and you're just real about it and not trying to be someone else. I can't imagine if I tried to be gary v, like I'm the most laid back dude out there and I started dropping f bombs and yelling.
Nicole Jansen: 00:46:41 Your friends would be like, what happened?
Aaron: 00:46:44 Fall asleep and 20 seconds. I just wouldn't be. My energy will be gone.
Nicole Jansen: 00:46:49 Yeah. You were yourself. Where am I? Yeah,
Aaron: 00:46:53 but it's. But it is. It's, it's so cool. I'm joking, but I'm serious that it really when, if we're willing to be authentic and that's why I leave these interviews and I'm so. I'm just full. I'm so much more so much fuller of energy when I'm done because I love it just perks me up because this is what I enjoy doing and I. I'm sure you feel the same way. You wouldn't have lasted decades and in business and doing what you're doing, your thing. You love doing it and it. That's what gives us energy.
Nicole Jansen: 00:47:20 It's interesting that you say that. Yeah, because it was a while where I thought it was a product, you know, and I thought, oh, well it's, maybe I'm excited about this or maybe I'm excited about that and, and I use a number of assessment tools, so use disc and colby and then all you utilize that finder and a and colby in, in that assessment tool it talks about like fact finder follow through quick start implementer, and so the, um, which is more tactile and uh, the quickstart. So like I'm a really high quick start and so yeah, like out of zero from zero to 10, I'm a nine, right? So I'm all excited about something and then it's like, it's got to go right for otherwise I'll get bored and you know, the next thing. But that's why the strategy, that's why it all ties in together.
Nicole Jansen: 00:48:06 Well, um, I was, when I started out my career, I started selling fax machines back. I was 16 years old. Uh, so when I was 16, 17 years old selling fax machines, a short stint didn't really realize I wasn't excited about that. Went to something else, went to something else with you, and then eventually I realized, you know, that the thing that I was passionate about wasn't the products themselves. It wAs the business. And so to your point, yeah, when you discover and you realize this is the thing that I always like talking about, I like reading about, um, you know, it's really about, for me, it's actually even deeper than the entrepreneur in the business world. It's actually because I'm not really a hey, let's watch, you know, and listen to the financial post or read the financial post so much, but it's actually human potential underneath that. That's what really gets me. And everybody has that something that they just naturally, it's just always interested in, you know, and, and yeah. Do, do that. Do you know you ain't, do you? Yes.
Aaron: 00:49:09 Monetize it. There always is. There's always a way that's important. Yes. Yeah, for sure. This, I want to, I want to be respectful of your time here, so, but I definitely want to hit you with a few questions if I can. Sure. Before we finished it, I would love to know something that you've been either a thing you've been working on, something you've been doing, whether it's a, a habit or an app or a product or something you've been doing that's really working for you in your business or personal life that you can share with everybody that they can maybe take advantage of.
Nicole Jansen: 00:49:45 So like a tool, like when you said an app, like a tool that I use from my own life. Yeah. So, um, can be a habit, could be anything. It can be something that. But it's something that I use in my own life. Yeah. You know, for me, I called the winning strategy right when I do these things. Life works when I don't do these things. Life doesn't work. It might work for a few days or a week, but then it starts to slide off. And one of the biggest things that I do, which I would encourage everyone, especially nowadays with all of the information that's coming at us constantly, is to ground ground yourself and just like get quiet. Spend a few minutes every single day. If I do that, I get a little cranky because I'm just like, okay, you know enough already. I love people and I love information.
Nicole Jansen: 00:50:36 I love learning, but I just, it's in those still, you know, those quiet moments that I get clear and then that's where the, that's where the divine downloads come. That's why it comes at 4:30 in the morning. Ever wonder. People wonder why is it that I always get these great ideas early in the morning because you've been, you've had that silence. and so creating that silence every day has been very powerful. And as I said, when I don't do it, then you know, it doesn't work and you know, you may coordinate that with going to the gym, going for a walk, going, you know, physical activity. People have, families are busy, they've got kids and you know, the whole lot of time, but you can actually incorporate multiple things together and do that. Or take your son or daughter and take them for a walk in the park and just.
Nicole Jansen: 00:51:18 They may still be chattering to you, but it's like it's a much more relaxing. Turn off the social media, turn off cell phone, just be present and ground yourself in the present moment. I actually with that have a client in mind that has been struggling with, um, he's and I think a lot of people are either living in the past and regret or they're living in the future with fear and worry. And I said, the only thing that you could impact is right now you can't do anything about what happened. You can learn from it, but you can't do anything to change it. You can't actually even do anything about the future, really where the, if you want to impact the future, it's only in the now that you impact what happens in the future. So don't worry about that stuff. Plan ahead. Sure. Be intelligent. All those things. I'm big on strategy, but it's in that present moment. Be right here and that's where grounding can support that to help you to be present in the moment. It's the art of presence, right? Being present with yourself and be able to be present with others and then you're also present with the opportunities that are around you and it's most of the opportunities we're looking for are already there. They're already around us. We just don't see them because we're too busy with all this information overload that we can't see what's around us.
Aaron: 00:52:40 Yeah. that gets my unanimous vote for that one. They're practicing calm because uh, yeah, I started discovered, well I didn't discover meditation, but apparently somebody was doing it before I actually started doing it as a practice what, four or five years ago now. And world changing, completely world changing. And it's funny, I was smiling when you said, you know, if, if you miss it, if you don't have that, take that time to be grounded. You feel it. I mean if I skip a day of, you know, the quiet meditation, I'm not in sweat houses or anything doing it, I just take. But I make sure I take that time during the day and it makes a huge difference because we only get good at what we practice and if we don't practice being calm, how do we expect to be calm? Especially when there's chaos going on so
Nicole Jansen: 00:53:34 well. And it's five minutes. I mean, it doesn't have to be long. You literally can stand there. So for practical, somebody who's never done it, you don't even have to go into a meditative state for a long period of time. You'll literally, even if you just sit or you stand and you literally just feel yourself and you feel your body and you, you actually get present to yourself, to your body. That alone, it's like all of a sudden, wow, here I am. I'm here like I'm, you know. And yeah, there are exercises where you can like imagine yourself being a tree in the roots, going down into the earth and connecting up. I always liked doing, you know, connecting down but also connecting up and just be. But even just simply being, just aware of your shelf is self awareness that we're talking about being aware of yourself and notice how you feel.
Nicole Jansen: 00:54:20 And um, there's actually a number of people that I've been interviewing on my podcasts lately. They've been talking about the power of somatic intelligence embodiment process, really neat things which actually talk about the body has so much wisdom and we are not using that wisdom. The body knows that's why your body gets out. I mean, we could talk for hours. I know I'm, I don't want to go too far because. But I mean just the, your body knows and it responds. So when you start getting illnesses and that's your body saying, hey, you're not paying attention to something and you know, and at some point it's going to let you know that it's, you can't, you can't go any further without ignoring it, without doing something about it. So yeah, presence. So it just. Sure if he goes, because people are. The reason why I say that because people will say, oh, I don't have time for that.
Nicole Jansen: 00:55:11 I have kids and I have a business and I got the I and all this stuff going on, but even if like in your office and you're just like, because I've worked with financial advisors very well, you know, successful a wealth advisor in there. They're like, oh, these things going on and so forth, and it's like, well, shut your door. Five Minutes goes by really fast and you just. That as a starting point will do wonders if you haven't done it. I've been in a long time and then you can extend out from there. But yeah, you're right. It's like if you don't, if you're in a crazy busy situation and your life is chaotic, you need it more than anybody else. Yes,
Aaron: 00:55:54 absolutely. Totally. Beautiful sage advice. Thank you. Thank you for that one. Uh, one of the things I have to know and you've got to share what's big, what's next on the horizon for Nicole Johnson? What's next? Something big that you're looking forward to. I know when I mentioned the ESPN brand thing that Gary's talking about, that you kind of light up, like I got some things going on. People tell us, so what's next on the horIzon for you that we can look forward to and I,
Nicole Jansen: 00:56:24 you know, there's plenty of reasons to follow you, but now we have a bonus reasons for people to keep an eye on you and make sure to subscribe to you and what you're up to know. Well, thank you. Well, so yes, I do have and I'm looking over here because I've got my notes. I was just working on parking, but yeah, it's the leaders of transformation to me is much more than a podcast and when, when I had this inspiration, I realized very quickly that it was more than that. It really was about connecting the difference makers in the world changers so that we could literally change the conversation out there from this scarcity me conversation, competitive to a we conversation. That's gonna look different in different arenas, but ultimately, and you love, right? You're assigned behind you. that's like, to me, god love god, love one another. This is really.
Nicole Jansen: 00:57:14 This is real simple and it's so powerful. I've had people say, oh, I love. It's kind of mushy. Not so much nowadays, but I'm like, serIously, love is powerful and it's in, you know, it, you got to be a strong person to be able to, for what we're talking about, true, unconditional love. So, uh, requires a lot of wisdom and a lot of, you know, uh, that's a whole other podcast. And so coming back to your question, um, so yeah, so with that, the media, you know, being the espn of the industry is saying how do we bring people together? so I've got a big vision for the media play and, and expanding out and there's a part of me that goes like, who am I to be even knowing how to do this? But you know what? It's just that one step in that one step because I'm not the greatest at getting everything out there.
Nicole Jansen: 00:58:01 And podcast podcast, you know, here's my, you know, like all over the place and filling the airwaves and blasting it out there, but doing the thing that I'm doing my thing, doing my jam and putting it out there and learnIng and finding great people around me to surround me that have strengths and build that out. I, I believe that we can get there. And so with that there's events I'm looking at even events that elevate, listing out and saying here are the amazing events that are going on here. The other podcast or like can recommend becoming a curator of all these transformation. So we bring the people together and create a greater impact. So that's, that's what's on the horizon and it's a lot of pieces. But it's exciting for the group pieces because you're smiling. Yeah. Well it's funny because when I started my podcast, somebody said I was in la at the time, Los Angeles, and somebody said you can get a million followers here in LA.
Nicole Jansen: 00:58:57 And I said, yeah, but they would all be from la and we're all in this little bubble and thank god the world is not all like la, but that'd be crazy. But so there's a lot more. And so I wanted to, um, I wanted to have people from different parts of the world, so we've had listeners from over 100 countries and we have people that are the guests from all over the world. I wanted to get that perspective because it's global transformation that we're talking about. And so I'm actually gone. I've gone wide early, so it's maybe slower growth in the beginning, but I think that that wide net will then start to pick up steam as we go.
Aaron: 00:59:42 I truly believe you're on the right track. And, and I love what you're doing. I love the community that you've already built. I've gotten to meet some of the people in your world, in your circle and you are, you're on the right track. And I'm, I'm excited to see what comes from you because I'm excited to, to just touch it and be a part of it because
Nicole Jansen: 01:00:01 we're gonna do so. yeah, we're gonna do some cool things together.
Aaron: 01:00:03 Yeah, I'm looking forward to that. So that's exciting. Most important question I can ask you is for you to show everybody, how can I get a share with everybody, how they can get ahold of you, where they can find you and connect with you and, and take you up on, on and seeing you do your jam, you know, do your thing.
Nicole Jansen: 01:00:22 Yeah. You know what, I've got a, I've got my coaching website which is discover the edge.com and then my podcast is leadersoftransformation.com and uh, yeah, so they can check that out. You can find us. The podcast is on itunes, stitcher, google play, iheart radio, whatever your preference. And of course I'm all over social media and a love to connect to people that are making a difference and if there's somebody out there of course if they're trying to make that transition or they're trying to grow their business, I'd be happy to have a conversation with them and you know, contribute to that journey.
Aaron: 01:01:00 So appreciate it. Thank you. Definitely. I'll make sure everybody listening. I'll make sure I link up all those notes, those links obviously so you can easily get ahold of Nicole. Just stopping over at, aaronkeithhawkins.com. Go to the search bar on the top right of the screen and type in Jansen. J a n s e n am I correct? Yes, yes. Just type in “Jansen” and you'll get a link to our episode together and you can find all her good stuff there and join her world. Trust me. You'll be glad you did. Nicole, I can't thank you enough and we definitely need to do this again. I don't say this often, but I would love to do another episode with you again in the not too distant future because there's so much more we could have talked about. There's so much amazing value coming from you and I just love talking to you so I know we're going to talk, so why not record it and let everybody else benefit from it as well. Thank you so much for joining me in. We're going to talk again real soon. Okay?
Nicole Jansen: 01:01:56 Yes. Thank you. Appreciate you and I'm grateful to be here. Aaron, thank you for all the things you do.
Aaron: 01:02:01 Thank you very much. Talk to you soon.