You're about to learn two simple principles to help you confidently share your expertise in today's Q&A episode. Let's expand your business reach…
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Unbreakable Success Podcast, Episode 46
Q&A: How to Have the Confidence to Share Your Expertise.
Full Transcript:
All right, welcome, all of you. Thanks for joining me again today! I wanted to jump in real quickly and answer a question that I got and I think is really valid and relevant to most people listening. This came from Jamba, he's a listener of unbreakable success podcast and he says, “How can I get the confidence to share my expertise on videos, podcast, live streams, or even live stages? I know I need to, but I'm terrified of embarrassing myself.”
Jamba, I've so been there. I've been there and I'm sure all of you listening right now have either been there or know someone who has felt like this. Look, let's face it. None of us want to embarrass ourselves. We want to look good. We want people to respect us and the work we do and when we put ourselves out there on these platforms, it can be daunting, especially if we haven't done it before or we haven't done it much.
I'm going to give you my best advice because I'll be honest, even though I've been teaching since the 1990's and I've had to show for the past couple years, there are still days that I feel nerves. It's very common. If there's one thing I did, and I'm going to share two answers to help all of us overcome this issue, but if there's one thing I did, if I had to narrow it down to just a single action that I took that helped me overcome that issue of worrying about embarrassing myself, It was this: I just did it.
The number one answer is to do it!
If you want to get on podcasts and that terrifies you. Get on podcasts! Get on as many as you can!
If you want to do videos for your website, for your coaching service, whatever it is that you want to put out there, the only way you're going to get over that fear — you're not going to think your way out of it, you have to do it and do it a lot.
I promise you, I remember, I remember the first time I recorded a podcast the episode was a solo episode. I wasn't doing interviews for my first show and I wasn't recording it live. It wasn't going out live to people.
I was just doing a recording and I was going to have to upload it to the server and put it out on the show, but I was so nervous to even hit the record button even though nobody was going to hear it except me and the dogs because they were, they were hanging around at the time. But guess what I did is I uploaded it and some people heard it and guess what? Nothing bad happened. And that's what's going to happen.
And that's why it's so important to do these things because the more you do them, the more you're going to realize nothing bad is actually going to happen. You're going to go on shows, you're going to go on livecasts, you're going to get on some stages, do some podcasts, put some video on your website, and nothing bad will happen!
And guess what? On the flip side, something good will probably probably happened because the fact is you'll start connecting with people because you obviously have expertise. Because if you didn't have any good expertise, if you didn't have something of value to offer, you wouldn't feel so compelled to get on these stages and get exposure in the first place. You want this exposure. You want to reach people and do these things because you have something to share that you know can help people and that's the most important thing.
So do it Jamba, get on stages, do some live streams, do some video, slap it on your website, do some podcasts. Trust me, I'm sure you're a good person with all that good stuff to share, and there are a ton of shows out there that I'm sure would be happy to have you on. Get on as many as you can and you will be all right I promise you.
The second thing, is to change your story to a service focused story.
What I mean by that is all of this, all of us, when we have this hesitation, this doubt this, oh, I would, I should but… the story's always focused on us! For example, if I'm saying I don't want to speak in front of a crowd of a thousand people because it scares me and so many people there, I may get nervous and embarrassed myself, that's not a service focused story.
That is a “me”. That is an ego based story. That's me talking about how I'm feeling about getting on the stage and giving something to the audience.
You got to flip that story around because like I said, you've got something good to share, and if you flip that story in your head about “poor me, I'm not ready to do this”, or “this is too scary”, flip that lens around into a story that's based on service. Like, “What do I have? What do I have to offer this audience? What can I say to them? What can I give to them that can compel them to become something more, do something good for themselves, look at life a different way?”
Whatever your niche is that you're teaching people, what's the service that you're going to be giving him and how are you helping? Because as entrepreneurs and definitely if you're listening to unbreakable success, you know that the the real deal is all about service, all about giving something of value to people.
Marie Forleo, I love how she puts it. If you're a fan of Marie TV, which I certainly am, a couple of years ago, she did an episode called… I forget the name of the episode, but it was about the technique she talked about that was called the flashlight method, which is similar to what I'm saying here about changing your story story in your head to a service focused story. What Marie was saying is when you have those self doubts and when you have that worry about being good enough in your business, or in this case, on stages or speaking to audiences of of any size and in multiple modalities.
If you think of it as having a flashlight in your hand, when you're having these moments of doubt, you can do one of two things. You can really shine that flashlight on yourself and worry about how scared you are and how nervous you are and whether you're ready. Whether you're going to be good enough or not, or…
You can turn that flash light around and shine it on the people that you're looking to serve in the first place, and the people that you're looking to help in the first place. @marieforleo Click To TweetWhether you're a fitness coach, a nutritionist, a life coach, relationship coach. Whatever your thing is, you know what your jam is, you know what you're good at, you've got to turn that flashlight on them. You got to turn the focus on them and as I'm saying, you got to turn that story around so you're considering them and what you have to offer them.
I promise you, if you do these two things, number one, just get out there and do it. And number two, as you're preparing to do these things, flip that story around. Stop worrying about you. You've got people to serve, you've got people to help.
Trust me, when I do these recordings, I still get nervous. I still get an edge, but it amps me up because I know I have something I'm going to give to somebody. And even if just one person hears what I have to say and it helps them in their business or in their life, then guess what? It's all worth it. And that's the whole point is to make an impact.
Here's the thing, if we don't get out there and and put our voice out there, if we don't get out there and put our service and the value we have to add out there, then we're not going to connect with anybody and if we're not connecting with anybody, guess what?
How are you going to make an impact if you're not connecting with an audience, and if you're not making an impact, then how's your business going to make an income? Each of these things helps the other.
Make the connection, make the impact, and your business will start generating more income. I promise you. I hope that helps.
Put yourself out there and just do it, and remember to keep your story that is running through your head service focused. Do something to help someone else.
If you want more, I have another tool. I'd like to give you something to help you with your sense of confidence. There's four things that I've done throughout the past 10, 15 years or so that have helped me perform better in my business and life and definitely have helped me grow my confidence.
If you go to aaronkeithhawkins.com/success, there's a quick download, it's only like three minutes to read it, but it's the 4 Laws of PURE success that I use in my life and have been using for a very long time. They keep me focused and keep me on task and I'm sure they'll do the same for you. I hope they help.
By the way, I've got a live event coming up!
So if you'd like to join me LIVE and have a full, compelling, action and value-filled day of networking, learning how to grow your confidence, your relationship skills and influence skills — how to build better connections with the people you're looking to serve — hop over to aaronkeithhawkins.com/live and join me at the Unbreakable Success LIVE event coming to New Jersey very soon.
I hope to see you there!
Most of all, thank you again for joining me today. As always, please take care of yourself, take care of each other and keep on creating the best life of your life.
I'm Aaron Keith Hawkins and I will talk to you very soon. Love you guys. Take care!